Loyalty Email Development
Giant Food
MY ROLE
Email Developer
TOOLS
Salesforce Marketing Cloud, LiveClicker, Smartsheet, Litmus, HTML/CSS, AMPscript, Adobe Photoshop, FileZilla
BACKGROUND
Giant Food is the leading regional grocery retailer in the D.C. Metro Area. I worked as an email developer, producing responsive promotional emails for its customer loyalty program.
Design assets were provided by another team; my role focused on building, testing, and troubleshooting email templates to ensure consistent rendering across platforms. These samples include the launch announcement for Giant’s Flexible Rewards program.
Email System & Operations Revamp
NACCHO
MY ROLE
Project Coordinator
TOOLS
MailChimp, Real Magnet (Higher Logic), Excel, Spiceworks, HTML/CSS
DELIVERABLES
Custom Sign-Up Form, Optimized Newsletter Template, Migration Plan & Transition Support
BACKGROUND
As part of a broader collaboration among national public health organizations, the Council for Outbreak Response: Healthcare-Associated Infections (CORHA) previously managed a shared email newsletter. In an effort to streamline operations and centralize communications, CORHA transitioned full ownership of the email program—including its assets, subscriber data, and maintenance responsibilities—to the National Association of County and City Health Officials (NACCHO).
This transition required not only a technical migration from Mailchimp to Real Magnet (Higher Logic) but also strategic improvements to ensure long-term sustainability and cost efficiency. I led the data migration process, established Real Magnet accounts for the program’s internal stakeholders, and trained NACCHO program managers on how to use the platform. I also designed an optimized newsletter template and built a custom sign-up form to support list growth and improve user experience. By consolidating tools and internalizing program management, the project reduced reliance on external partners and resulted in cost savings over time.
