Email Journey
NACCHO
MY ROLE
Campaign Lead, Email Copywriter, Marketing Automation Specialist
BACKGROUND
The National Association of County and City Health Officials (NACCHO) launched the Local Health IT Community of Practice (LHIT) to better support IT professionals in local public health departments, a group historically underrepresented in programming. While the platform gained initial traction after its 2019 launch, participation dropped significantly during the COVID-19 pandemic. To support LHIT’s soft re-launch, program leadership requested a digital marketing strategy to boost engagement in the community platform and convert new leads into active community members.
I led a multichannel lead generation campaign as part of the overall marketing strategy. I performed competitive analysis and persona development, and mapped the automated email journey. I proposed the inclusion of civic tech professionals as a potential audience segment, hypothesizing that connecting under-resourced public health IT administrators with civic tech volunteers and organizations could spark richer collaboration and programming.
I collaborated with program and community managers to align on messaging goals, secure final content approvals, coordinate social post scheduling via Hootsuite, and launch updated landing pages.
Newsletter Production
D.C. Bar
MY ROLE
Email Producer
BACKGROUND
Bar Bulletin is the DC. Bar's sponsored, flagship newsletter, boasting an audience of 100,000+ subscribers. The weekly email publication serves as a key channel for member engagement and non-dues revenue, featuring the latest news and editorial content, signature event promotions, professional development opportunities, and paid advertising highlighting exclusive offers for products and services relevant to both members’ professional and personal lives.
As the email producer of Bar Bulletin, my responsibilities included:
- Collaborating with Marketing leadership and Senior Editors on content planning and copywriting
- Overseeing the QA process and refining template HTML and other formatting
- Liaising with Affinity Marketing staff to ensure successful sponsored content delivery
- Contributing subject-matter expertise to email optimization initiatives
- Reporting on newsletter performance
- Evaluating the production process and advising on process streamlining
The Bar Bulletin layout design is the result of collaborative effort and adheres to the latest brand guidelines.
