Email Journey
NACCHO
MY ROLE
Campaign Lead, Email Copywriter, Marketing Automation Specialist
BACKGROUND
The National Association of County and City Health Officials (NACCHO) launched the Local Health IT Community of Practice (LHIT) to better support IT professionals in local public health departments, a group historically underrepresented in programming. While the platform gained initial traction after its 2019 launch, participation dropped significantly during the COVID-19 pandemic. To support LHIT’s soft re-launch, program leadership requested a digital marketing strategy to boost engagement in the community platform and convert new leads into active community members.
I led a multichannel lead generation campaign as part of the overall marketing strategy. I performed competitive analysis and persona development, and mapped the automated email journey. I proposed the inclusion of civic tech professionals as a potential audience segment, hypothesizing that connecting under-resourced public health IT administrators with civic tech volunteers and organizations could spark richer collaboration and programming.
I collaborated with program and community managers to align on messaging goals, secure final content approvals, coordinate social post scheduling via Hootsuite, and launch updated landing pages.
Loyalty Marketing
Giant Food
MY ROLE
HTML Email Developer
BACKGROUND
Giant Food is one of the leading regional grocery retailers in the D.C. Metro Area. I worked as an email developer, producing responsive promotional emails for its customer loyalty program.
Creative assets were developed by the Creative team, while my role focused on building, testing, and troubleshooting personalized, targeted emails and ensuring consistent rendering across devices. The samples below include the launch announcement for Giant’s Flexible Rewards program.
